The BusinessZone with Crystal & Gilbert

Breaking Barriers: Ensuring Fairness in Infrastructure Projects

Guest: Tasha Higgins, MBA, PE, PMP, is Director of the Program Management Division in the Port of Long Beach Engineering Services Bureau

"The Supreme Court rulings on affirmative action make EIP’s mission and coalition more critical than ever."

In this episode, we will discuss The Equity In Infrastructure in anticipation of the $1.2 trillion Infrastructure Investment and Jobs Act and to advance President Biden’s Justice40 Initiative and his executive order 13985 on Advancing Racial Equity and Support for Underserved Communities, pledging to increase by 2026 the share of federal contracts that go to small and disadvantaged businesses.

https://equityininfrastructure.org/ EIP Fact Sheet: https://equityininfrastructure.org/fact-sheet

The Equity in Infrastructure Pledge Starting from the baseline of their current actions and initiatives, by December 2025, Pledge signers will work to increase the number, size and percentage of Historically Underutilized Businesses (HUBs) growing to prime contractors, participating in joint ventures or as equity participants.

They will work toward this effort by: Increasing the number, size and proportion of contracting opportunities going to HUBs; Increasing the number, size and proportion of contracting opportunities going to HUBs as prime contractors; Streamlining the administration of contracting with HUBs to centralize certification, improve payment time, and standardize transparent data collection; Increasing the amount and type of appropriate financing available to HUBs aiming to meet infrastructure contracts by working with private and public partners; and Expanding the number of signatories to this Pledge.

To get involved or for more information, please contact info@equityininfrastructure.org. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. The BusinessZone, we educate, encourage, inform, and inspire the business owners and entrepreneurs in our global communities.

This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com.

Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro

Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZoneWithCrystalGilbert Get Your Virtual Receptionist at 213-458-5952

Let’s connect: Instagram – @thebusinesszone9665

Twitter – @thebusinesszone

LinkedIn – https://www.linkedin.com/in/cymitchell/

 

”Branding vs. Marketing: Can You Have One Without the Other?”

Guest: ChaCha McGinnis, CEO California Beacons,

https://www.californiabeacons.com/

In this episode, we dive headfirst into the world of branding and marketing. We'll explore the key differences between the two and how they work together to create a successful business. Get ready for some casual banter and a whole lot of knowledge! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. The BusinessZone, we educate, encourage, inform, and inspire the business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZoneWithCrystalGilbert Get Your Virtual Receptionist at 213-458-5952 Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone LinkedIn – https://www.linkedin.com/in/cymitchell/

 

branding vs marketing vs advertising

target marketing strategy

customer-driven marketing strategy creating value for target customers

marketing

branding

marketing strategies

marketing strategies for small business

marketing mix

marketing digital

branding strategy

marketing analytics

branding your business

marketing research

branding vs marketing

marketing management

marketing plan

 

What Corporate Entity is Right For Your Business?

Despite the implication of this week's episode title, you should not approach this subject with the idea that there is only one entity type that’s right for your business.

The choice you make will inevitably involve weighing the advantages and the disadvantages of several factors that apply to your particular business.

Tune in this week to learn why you should incorporate and which one is right for your business. Streaming live on YouTube, Facebook, and LinkedIn.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders.

The BusinessZone, we educate, encourage, inform, and inspire the business owners and entrepreneurs in our global communities.

This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com.

Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker

Gilbert Buchanan, Business Coach, Founder, SmallBizPro

Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZoneWithCrystalGilbert

Share this video with a friend: Follow us on Instagram – @thebusinesszone9665

Twitter – @thebusinesszone

LinkedIn – https://www.linkedin.com/in/cymitchell/

Inside the Mind of a CEO: An Interview with Thomas ”TJ” Lofton

"African Americans Who Changed The Automotive Industry Past and Present" Today's Guest - is Thomas "TJ" Lofton, Celebrity Car Builder, Public Speaker, and Author. As a native of Compton, California, from the age of 9, TJ acquired his business acumen from key local business leaders.

After graduating from Centennial High School (Compton, California), he opened his first brick-and-mortar business, Express Gold Plating. It would become the first of many very successful businesses, including Compton Wire Wheels and Molded Suspension.

Through innovation and leadership, he established low riding as a bona fide industry, with international recognition through the entertainment industry via music videos, commercials, and movies, most notably the mega-hit film, Straight Outta Compton.

Guest Information - https://www.thomastjloftin.com/

Monetizing Gentrification REVISED COLOR EDITION Book - purchase on the above website.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. The BusinessZone, we educate, encourage, inform, and inspire the business owners and entrepreneurs in our global communities.

This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com.

Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker

Gilbert Buchanan, Business Coach, Founder, SmallBizPro

Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZoneWithCrystalGilbert

Get Your Virtual Receptionist at 213-458-5952

Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone

LinkedIn – https://www.linkedin.com/in/cymitchell/

Las Vegas #Electrician Contractor Unveils Surprising Key to Career Success!

Guest: Andrea Virgil, COO Allegiant Electric LLC Andrea Vigil, the COO and co-founder of LAS VEGAS' #1 ELECTRICAL CONTRACTOR: Allegiant Electric LLC is a full-service electrical contractor that specializes in residential and commercial electrical service, repair, and installation.

Women's History Month is a dedicated month to reflect on the often-overlooked contributions of women to United States history. From Abigail Adams to Susan B. Anthony, from Sojourner Truth to Rosa Parks, the timeline of women's history milestones stretches back to the founding of the United States.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders.

The BusinessZone, we educate, encourage, inform, and inspire the business owners and entrepreneurs in our global communities.

This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com.

Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker

Gilbert Buchanan, Business Coach, Founder, SmallBizPro

Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZoneWithCrystalGilbert

Get Your Virtual Receptionist at 213-458-5952

Let’s connect: Instagram – @thebusinesszone9665 Twitter – @thebusinesszone

LinkedIn – https://www.linkedin.com/in/cymitchell/

Legacy of Black Tennis Past & Present

Today, our guests Marty Woods, Dir. of Pete Brown Junior Tennis Program, and Robert Foster, Vol. CFO American Tennis Association discusses the history of Black tennis and the importance of building future tennis legends.

The American Tennis Association, which was established in 1916, and individuals of significance after civil rights legislation. The history of blacks in tennis is a rich and inspiring legacy that must be preserved. It chronicles the emergence of an elite black middle class a mere 40 years after slavery was abolished.

The Legacy of African American Healers - Past & Future”

This week on The BusinessZone with Crystal and Gilbert, our guest is Askia Mauwakkil, a modern herbalist and holistic practitioner.

Many enslaved African and African American women were sources of medicinal knowledge, and many served as midwives and healers, West African slaves brought not only herbal knowledge with them across the Atlantic; they also imported the actual seeds. Today, we discuss the legacy of black health.

Black health and wellness mean having a unified community that listens to, cares for, advocates for, and helps the least resourced among us get the necessary care to live the best holistic and fulfilling lives possible while we share our time in the world. Streaming live on Facebook, LinkedIn, YouTube, and Twitter.

Do You Have a Recession Proof Business?

Economic recession is something no business wants to face. In fact, recessions can be downright dooming for businesses that aren’t equipped to weather them. That said, some businesses can thrive during recessions—often because they’re essential businesses.

As the economic hardships continue to mount in 2023, it’s looking more and more like the economy could be headed for a recessionary period. Suppose you’re an entrepreneur worried about starting up in a down economy.

In that case, it’s worthwhile to start looking at recession-proof businesses and why these companies are equipped for success in even troubling times. Today we take a look at 13 recession-proof businesses that have the power to flourish even in a down-trending, contracting economy.

Support The BusinessZone with Crystal & Gilbert

https://streamelements.com/businesszonewithcrystalgilbert/tip

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders.

The BusinessZone, we educate, encourage, inform and inspire the business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com.

Co-hosts: Crystal Mitchell, Business Coach | Educator | Entrepreneur | Speaker

Gilbert Buchanan, Business Coach, Founder, SmallBizPro Subscribe so you don’t miss our shows: http://www.youtube.com/c/BusinessZoneWithCrystalGilbert Share this video with a friend:

Follow us on Instagram –

@thebusinesszone9665 Twitter –

@thebusinesszone LinkedIn –

https://www.linkedin.com/in/cymitchell/